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 Vietnamese tourism promotion program in Switzerland
Update:6/26/2018
 
According to a reporter of Vietnam News Agency in Geneva, o June 26, Vietnamese National Administration of Tourism (VNAT) along with Vietname Airlines and the Embassy of Vietnam in Switzerland have organized a program to introduce Vietnamese tourism in Zurich, the leading finance center in northeastern Switzerlan.


Illustration.(Source: Choice)

The program attracted the attention of more than 100 representatives of tour operators from Switzerland and some other European countries, representatives of organizations promoting the economic cooperation between Switzerland and Asia, including Vietnam. Vietnamese Ambassador in Switzerland Pham Hai Bang also attended the event.

Speaking on this occasion, the General Director of Vietnamese National Administration of Tourism Nguyen Van Tuan affirmed that Vietnam has been known in recent years as an increasingly attractive destination for international tourists and friends due to the diversity and speciality in nature, culture, friendly and warm-hearted people. In 2017, Vietnamese tourism has received 13 million international tourists, increasing 30% compared to  2016.

Switzerland has been identified as one of the potential markets for Vietnam in Europe. In 2017, Vietnam welcomes more than 33,000 Swiss visitors, up by more than 5% compared to 2016. General Director of VNAT estimated that this result is still modest. The event of promoting Vietnamse tourism in Zurich is one of the efforts of the "smoke-free industry" to help promote the number of Swiss tourists choosing Vietnam as their destination.

One of the special guests attending the program, the President of Vietnam Commission, Asian-Swiss Chamber of Commerce, Marc Townsend shared with the audiences his real-life experiences when living and working in Vietnam. Asserting that Vietnam has been a leading destination in Southeast Asia, Townsend shared that his fascinating life experiences of rich natural scenery, intriguing cuisines, hospitable and easygoing people...

On this occasion, the representative of VietnamAirlines Airlines introduced their plans to develop in European market, especially Edelweiss Air (Switzerland) airline also shared about the opening of the direct route Zurich - City Ho Chi Minh City in November.

Vietnamese tourism promotion program in Zurich is rich and vibrant with the presence of the artists of Vietnamese Puppet Theater and their performances reflecting special and unique culture./.



Source: http://www.dulichvn.org.vn/ Hits: 65
 


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